Benefits of offering Gift Cards in your business ....

• 61% SPEND MORE than the value of the card.
• ADVERTISE your business by customising your cards with your business name and logo.Most recipients make
• REPEATED VISITS to the store to use the value of their card.
• NO CASH BACK ensuring after partial redemption additional opportunities to make the cardholder your customer.
• INCREASE SALES widening your customer base.
• Combine LOYALTY with gift card use. REWARD customers using gift cards.
• The card holder can RECHARGE their card to any value.The Gift card then becomes a type of customer loyalty, prepaid debit card.Gift card value is not stored on the card.
• COMPLIMENTARY MARKETING with other businesses adding value to your own.
• REDUCED MARKETING PROGRAM implementation costs.

Gift Cards are an exciting form of branding, a constant reminder of the merchant (or group of merchants) and products. They boost the perceived value of the initial pre-paid amount has been spent. Parents can add dollars for their children to use on permitted products. Businesses can use them as debit cards in ongoing incentive programs, adding power as customers accumulate points.

Services offered by the ZEUS GIFT & MARKETING card program include:

Gift Card

Plastic cards replace paper gift certificates. The card is purchased using cash, cheque, or credit card. The value is loaded and stored on a host computer. Swiping the card through a POS terminal reduces the value stored on the host computer. The card can be used multiple times and reloaded by the customer at a POS terminal. Sales can attract customer loyalty points and be redeemed. Items purchased are recorded on the host computer.

Stored Value

The customer purchases value today that will be redeemed at a future date. This is used in conjunction with marketing programs and promotes customer loyalty by enhancing future visits to redeem value from the prepaid card.

Marketing (Loyalty) Cards

Merchants can track customer purchasing habits to reinforce customer loyalty with a rewards program. This can be used to track number of visits, amount of purchases over a time period, or a combination of these. One way to reward customers is to give them a gift card stored value.

While IT investment remains very conservative, portal investment is an easy choice. AMC is helping to make the portal decision an even easier one.

ZEUS MARKETING programs integrate business processes associated with:                                              

Point of Sale systems Stock Management Multiple store operations Reconcile between differently owned stores Accrue & Redeem in same store Accrue & Redeem in any store Instant prizes Jackpots Targeted marketing

AMC Convergent IT Unit 237, 416 St Kilda Road, Melbourne, Victoria 3004, Australia. Phone (+61) 3 9820 8872 or (+61)405-224-180 Fax 61 3 9560 9606

Email: info@amcretail.com